EG Cria
ETOSHA GLOBAL’S intelligence hub
Within the fast-moving world of fragrance manufacturing, EG-CRIA serves as the company’s strategic intelligence hub. The department is tasked with transforming data, research, and market signals into actionable insights that guide decision-making across innovation, sourcing, compliance, and commercial strategy.
Cross-Functional Role
EG-CRIA works at the intersection of science, business, and regulation:
- With R&D: supplying insight on new molecules, alternative sourcing models, and consumer-driven olfactory trends.
- With Sustainability Teams: evaluating the impact of new sourcing strategies and ensuring alignment with ESG frameworks.
- With Commercial Teams: translating data into stories that strengthen brand positioning and sales narratives.
- With Compliance: scanning regulatory environments to ensure formulations meet current and upcoming standards.
Value to the Company creates value to our customers
By consolidating research and analysis under one umbrella, EG-CRIA provides the company with:
- Early identification of risks and opportunities.
- A reliable evidence base for innovation and product development.
- Competitive differentiation through thought leadership in sustainability and biotech.
- A bridge between creative perfumery and the technical, regulatory, and market realities shaping the industry.
In essence, EG-CRIA is both radar and compass—constantly scanning the horizon while guiding the company toward sustainable growth and innovation in fragrance manufacturing, and the consequent benefits of this approach are abundantly reaped by our customers
